Duration
3 Years
Eligibility
Candidate must have passed with minimum of 40% of marks in Higher Secondary examinations from a recognized board.
Program Overview
Bachelor of Business Administration (B.B.A) in Digital Marketing is an innovative degree program designed to equip students with the skills and knowledge needed to excel in the dynamic world of online marketing. Through a blend of theoretical learning and practical applications, students learn how to leverage various digital channels such as social media, search engines, email, and content marketing to reach and engage target audiences effectively.
Students also explore emerging trends and technologies shaping the digital marketing landscape, preparing them to adapt to rapid changes and stay ahead of the curve. They also gain proficiency to make data-driven decisions to optimize marketing efforts.
Career Opportunities
- Ecommerce
- Media
- Financial Analyst
- Business Development Executive
- Project Manager (IT)
- Data Analyst
- Human Resources (HR) Manager
- Marketing Executive
Advanced Degree
Upon graduating in this stream, one can pursue MBA in India or abroad.